New patient dental consultations that sit — or you don't pay.
Portal enquiries reach several practices at once, and most never book. We deliver pay per show new patient consultations for UK dental practices, from £150 per attended consultation. Every patient has told our UK call team which treatment they want, that they can travel to you and roughly what they can spend — and knows your practice by name. No-shows are replaced free.
What an attended new patient consultation returns
Accepted plans, not enquiries — averages before your costs.
The average treatment value per closed consultation is £4,500. Against a consultation that costs from £150 and is replaced free if the patient doesn't attend, one accepted implant or aligner plan covers months of consultation spend.
You are invoiced only for a patient in the chair, because you pay per patient in the chair rather than per portal enquiry — and every guaranteed consultation is sat or replaced free.
Three stages between a dental enquiry and an accepted plan
Portals send names. We send patients who have said which treatment they want, can get to you, and know roughly what it costs.
Treatment-led patient targeting
Most dental lead generation in the UK runs on portals and shared forms. The same patient is sold to several practices at once, so you inherit price-shoppers with no real treatment intent — and a race to the phone you did not choose to enter.
We generate our own demand with paid social and search built around real treatment questions — "what do implants actually cost per month?" — so the enquiry lands with intent, is exclusive to your practice, and matches the treatment list in the brief we agreed.
The qualification call your front desk never has time for
Portal enquiries do not answer. Your front desk dials between patients, and whatever does connect has never been checked — wrong treatment, outside your catchment, no budget conversation. Unqualified patients still end up in the diary.
A UK call team speaks to every patient before anything is booked: treatment confirmed against your list, within travelling distance, budget range raised, self-funding adult. A date and time is agreed with someone who has already watched a short video on what the consultation involves. The UK team that makes the calls introduces your practice by name. Whatever your brief says a patient needs to know before attending is covered on the call.
Coordinator diary, reminders and no empty chairs
A booking nobody confirms becomes a no-show. The chair sits empty, the coordinator's hour is gone and the plan is never presented — then disputed bookings turn into invoice arguments at the end of the month.
Confirmations and reminders are handled, reschedules are rebooked, and the booking lands in your practice diary or CRM with call notes. Your coordinator knows the treatment interest and the budget conversation before the patient walks in. Anything that misses the agreed criteria is rejected and replaced under the policy documented before launch.
Built for practices with a coordinator who can convert.
If your treatment coordinator can turn a consultation into an accepted plan, we'll fill the diary with patients worth the chair time. Offer facial aesthetics too? Aesthetic clinic consultations run on a separate brief.
Calculate your dental consultation return
Put your own numbers in. The defaults are typical figures across active campaigns, not a promise; the result is treatment revenue before your costs, at the acceptance rate you enter. Use it to see how many attended consultations one accepted plan pays for.
One accepted plan pays for months of consultations. An empty chair is never invoiced.
The only thing invoiced is a patient in the chair whose treatment is on your list. A patient who doesn't arrive is replaced with another qualified consultation, not a credit note; a cancellation is rebooked or replaced; a wrong treatment or an out-of-catchment enquiry is rejected under the policy documented before launch. From £150 per attended consultation — the price depends on your catchment, treatment criteria and chair time.
Get a dental quote →What counts as a qualified dental consultation?
An implant consultation and a hygiene visit need different answers. You set the treatments, budget threshold and catchment up front — and anything the patient must know before attending — and every patient is checked against them on the phone before anything reaches your coordinators.
Booked dental consultation vs portal lead
The portal lead looks cheaper on the invoice. It costs more at the front desk.
From treatment question to a confirmed consultation
Rules first, then one joined-up flow sized to your chair time.
Define the consultation
We agree catchment, exclusions, treatment criteria, diary capacity and what your coordinators need to know before the consultation.
Generate patient demand
Our own paid social, search, landing pages and creative generate the enquiries under the campaign model agreed with you. Creative approvals are part of the launch plan.
Video first, then the qualification call
The patient has watched a short video on what the consultation involves. Our UK team then calls, confirms the treatment, budget range and travelling distance, and agrees a time the patient picked themselves.
Book into your practice diary
The booking and the call notes enter your practice diary or CRM, so your coordinator sees the treatment interest and the budget conversation before the patient walks in.
Let's look at your coordinator's diary.
A quick call covers catchment, treatments and how many consultations a week your coordinators can see — then we tell you straight whether the model fits.
Talk to a consultation specialistIllustrative consultation diary. Weekly capacity, consultation types and slot windows are agreed during setup.
No grey areas on a practice invoice
Documented before launch.
What happens with cancelled and no-show consultations?
Agreed campaign by campaign, because an in-practice consultation and a video consultation are not the same. Before launch we document what Attended, Cancelled, Rescheduled, Unqualified and Disputed mean for your practice, the evidence for raising one and the time window. A no-show is replaced with another qualified patient, not credited.
How is patient data, calling and advertising handled?
The workflow is agreed for the campaign and written down. Each enquiry carries its consent record and timestamp, and once a consultation is booked your practice becomes the data controller for that patient's details. Creative approvals are part of the launch plan, and UK direct-marketing rules are documented per campaign rather than reduced to a badge.
What if the patient attends but the treatment doesn't fit?
Unqualified and Disputed are two of the five documented outcomes. A consultation for a treatment on your list with a patient who matched the brief is attended; one that misses the brief is rejected and replaced, with the evidence and time window for raising it written down before launch.
Dental consultation FAQs
How much does a booked dental consultation cost?
From £150 per attended consultation. The exact price depends on the treatments you want consultations for, your catchment and the weekly volume your coordinators can see. It is pay per show: you pay per patient who sits, not per enquiry, and nothing is invoiced for a no-show. For context, the average treatment value per closed consultation is £4,500.
What is the difference between a dental lead and a qualified consultation?
A lead is a name and contact details with some interest attached, and it is often shared with several practices. A qualified consultation is a patient our UK team has spoken to: treatment confirmed against your list, budget range raised, travelling distance checked and a time agreed. They have also watched a short video on what the consultation involves and been introduced to your practice by name.
Can we limit consultations to implants, aligners or cosmetic dentistry?
Yes. We book consultations for implants, aligners, cosmetic dentistry and other high-value private treatments. Your brief lists the treatments you want, and a patient asking for anything else is rejected and replaced rather than booked. Each consultation is exclusive to your practice; distribution and exclusivity are agreed in your campaign terms. Facial aesthetics run on a separate brief — see aesthetic clinic consultations.
Do patients know about our consultation fee before they book?
If your practice charges a consultation fee, put it in the brief: whatever your brief says the patient needs to know before attending is covered on the call. Before our team calls, the patient has also watched a short video on what the consultation involves, what it costs and what happens next.
What happens if a patient doesn't attend?
A no-show is replaced with another qualified consultation, not a credit note, so you don't pay twice. A cancellation is rebooked or replaced. What counts as attended, cancelled or rescheduled — and the evidence and time window for raising one — is documented before launch. We guarantee the consultation, not the treatment plan.
Do you book directly into our practice diary or software?
Yes. The handover is designed around your available slots and existing workflow, and we confirm the practical integration during setup before consultations go live. Each booking arrives with the call notes attached, so your coordinator sees the treatment interest and the budget conversation before the patient walks in.
Are your ads written with GDC and ASA rules in mind?
Creative approvals are part of every launch plan. Campaigns are built around treatment questions and consultations rather than comparative claims, and the calling and data workflow — collection notices, contact scripts and responsibilities — is documented for each campaign rather than reduced to a compliance badge.
Do you work with mixed NHS and private practices?
Yes, for private treatment consultations. Your brief defines the patients we book — self-funding adults asking about the treatments you list — and volume is sized to your coordinators' diary and scaled on what converts, not what clicks. Tell us your weekly consultation capacity on the contact form and we'll say whether the model fits.
Consultations that sit in the chair — or you don't pay.
Treatment named, budget raised, practice introduced. If the patient doesn't attend, we replace them free.
See if you qualify