Why a sat heat pump survey beats a cheap lead
Averages, quoted as revenue before your costs.
A heat pump survey takes an engineer half a day, so it has to be worth the drive. At £9,000 average install value per closed survey, one installed system covers months of survey spend — and every guaranteed survey is sat, or replaced free.
The average return on survey spend is Per sit. It holds because you pay per attended survey, not per grant-curious enquiry — a homeowner who never answered, or never owned the house, never reaches your invoice.
Three checks before a heat pump survey goes in the diary
A heat pump survey is a longer visit than most, and a wasted one costs an engineer half a day. So the checks happen on the phone, before the booking — not on the doorstep.
Suitable-property targeting
Most heat pump leads come from comparison sites and shared grant forms. The homeowner assumes the grant makes it free, nobody has looked at the property, or it turns out to be a tenant — and the same enquiry has already gone to five firms.
The demand is ours: paid social and search built around the question homeowners keep asking — "what does a heat pump actually cost to run?" The enquiry arrives with intent, exclusive to your heat pump campaign and matched to the brief we agreed. Your brief can exclude property types, tenancies and postcodes before a call is made.
The qualification call and the budget conversation
Internet leads don't answer. The ones that do have never been asked about their property, their current heating or what they expect to pay once any grant is taken off. Your engineer finds out at the door.
A UK call team speaks to every homeowner first: owner-occupier and postcode confirmed, your brief's property and heating questions asked, budget checked, decision-maker identified, and a survey time agreed. By then they have already watched the video. Grant questions can sit in your brief and are captured on the call; we never promise grant outcomes.
Engineer diaries, reminders and replacements
A no-show costs an engineer the afternoon, and it doesn't come back. Nobody owns the reschedule, and by month end the disputed booking has turned into an argument over the invoice.
We handle the confirmations and reminders, rebook the reschedules, and drop the booking into your diary or CRM with the call notes attached. Volume is sized to what your engineers can survey and scaled on what closes; anything outside the brief is rejected and replaced under a policy documented before launch.
Spin your pay per show payout
Set the three dials to your real numbers, pull the handle and see what 20 sat surveys a month is worth.
Based on 20 surveys a month at 95% attendance. Illustrative only — not an income claim or guarantee of results.
Get this priced for my postcodesWhat lands on a heat pump installer's invoice
You pay when a survey sits. No-shows are replaced free. Cancellations are rebooked. Anything off-brief isn't billed. From £150 per attended survey.
Get a heat pump quote →What is checked before a heat pump survey is booked?
An air source heat pump (ASHP) retrofit and a new-build spec need different answers. You set the property, heating and budget questions; every homeowner is checked against them on the phone before your engineer's time is committed.
Booked heat pump survey vs grant lead
A grant lead looks cheap until an engineer has driven there.
Built for installers who'd rather survey than dial.
If your engineers can turn a survey into a system, we'll keep the diary full of homeowners who expect them. Doing solar too? Solar survey appointments run on a separate brief.
Let's size volume to your engineers.
A quick call covers postcodes, how many surveys a week your engineers can attend, and whether you also survey for solar — then we tell you straight whether the model fits.
Talk to an appointment specialistIllustrative engineer diary. Weekly capacity, survey types and slot windows are agreed during setup.
Heat pump survey FAQs
How much do heat pump appointments cost compared with heat pump leads?
From £150 per attended survey, with the price set by your area and your suitability criteria. A heat pump lead is cheaper on paper and dearer per install, because you pay for every enquiry whether or not anyone answers. With pay per show, nothing is invoiced for a no-show. For context, the average install value per closed survey is £9,000.
What is checked before a heat pump survey is booked?
Ownership, postcode, the property and heating questions from your brief, budget, and who makes the decision. Then a time is agreed with the homeowner and the call notes are attached to the booking. Your brief can add current heating, property type, air source or hybrid, and timescale, and every homeowner is checked against it on the phone before your engineer's time is committed.
Do homeowners know the survey isn't an instant quote?
Yes. Qualified enquiries watch a short video before anyone calls — what the survey involves, what it costs and what happens next. On the call our UK team introduces your company by name, so the homeowner knows who is coming and why.
Do you ask about Boiler Upgrade Scheme eligibility?
Grant and timing questions can be part of your brief and are captured on the call. What we don't do is promise grant outcomes or tell a homeowner they qualify — that stays with you. The budget conversation happens on every call, so nobody arrives at a survey expecting a free system.
What if the homeowner cancels or doesn't show for the survey?
A cancellation is rebooked or replaced. A no-show is replaced with another qualified survey, not a credit note — you don't pay twice. What counts as attended, cancelled, rescheduled, unqualified or disputed, and the evidence and time window for raising one, are documented before launch. We guarantee the appointment, not the sale.
Do you run heat pump and solar campaigns together?
Yes, on separate briefs, because the property questions, the budget conversation and the survey format are different. If you survey for both, we agree postcodes, criteria and engineer capacity for each campaign. See solar survey appointments for how that brief works.
How many heat pump surveys a week can you deliver in our area?
Volume is sized against your engineers' diary and scaled on what closes, not what clicks. The contact form asks how many surveys a week you can attend — from under 10 to 75 or more — and whether you cover a local, regional or nationwide patch. Postcodes are mapped with you on the first call and the campaign is sized to fit.
Can you book straight into our engineers' diary or CRM?
Yes. Our heat pump appointment setting is built around your diary slots and existing workflow, so a booked survey lands in the engineers' diary or your CRM with the call notes attached. We confirm the practical integration during setup, before any surveys go live.
Surveys with homeowners who are expecting your engineer.
Suitable homes, budget checked, time agreed — and if they don't sit, we replace them free. About 60 seconds to see if you qualify, and no contact details until the last step.
See if you qualify